Who we are

We built the agency we could never hire.

MercantaX started because two sellers were tired of paying retainers to people who had never shipped a container, never lost a Buy Box, and never had to explain a suppressed ASIN to a board.

MercantaX strategists reviewing account performance around a table. — 2017 Founded in Karachi. Now serving brands across five marketplaces.

Our story

From two ASINs to a full supply engine

In 2017 our founders were running a modest private-label catalogue out of a rented office in Karachi. They were good at sourcing and mediocre at advertising, so they hired an agency. Twelve months and a five-figure retainer later, they had beautiful slide decks and a thinner margin.

So they rebuilt it themselves — the keyword research, the campaign architecture, the supplier negotiations, the compliance paperwork — and discovered something obvious in hindsight: on Amazon, advertising and supply chain are the same problem. You cannot bid your way out of a bad landed cost, and you cannot source your way out of an unindexed listing.

“Every dollar of margin we ever recovered came from somewhere the agency wasn’t looking. So we built a team that looks everywhere.”

Bilal Rahman, Co-founder & CEO

Today MercantaX is 65 people across strategy, advertising, creative, catalogue operations and sourcing. We manage more than 180 brands and roughly $240M in annual marketplace revenue — and we still open every engagement the same way our founders wish theirs had opened: with an honest audit and an uncomfortable number.

What we stand for

Four commitments we will not trade away

These are not poster values. Each one has cost us revenue at least once, and each one is why our clients stay past the second year.

Transparency by default

You hold the logins, the ad account and the supplier contracts. We send the raw numbers before we send the narrative.

Evidence over instinct

Nothing ships without a hypothesis, a control and a review date. Nine years of test logs beat anyone’s gut feel.

Protect the account first

Growth tactics that risk your selling privileges are not growth tactics. We say no to clients who ask, and we say why.

Own the outcome

When a launch misses, we say so in writing, with what we got wrong and what changes. No silent quarters.

By the numbers

Compounding, not spiking

Anyone can buy a revenue spike with an aggressive bid strategy. The harder thing — the thing we are actually hired for — is a curve that keeps climbing after the promotion ends.

Across our managed portfolio in 2025, median client revenue grew 63% year over year while median TACoS fell from 19.4% to 11.2%. Both numbers moved in the right direction at once. That is the whole job.

Talk to a strategist